ShVās | श्वास |

Shvās, sanskrit for breath, which is essential for all forms of life. Life can subsist for days or weeks without food, days without water but only minutes or seconds without air. Once the final breath exits from a body it transforms from a being, an entity, an identity to another form of lifeless matter, which decays shortly.

Breath, like most important things in life like love and god, is invisible, non quantifiable, doesn’t have mass or matter, but is the most important part of human existence. The mystery of life and enlightenment in āgamic śaivism and several other Hindu darshanās, is closely connected to the control of breath . My blog isn’t essential, though it does try and individuate those important things in our life and times which are invisible and fleeting but sometimes essential for our existence…..and of course a combination of initials of my name and last name just happen to spell ShVas (Shenoy, Vas) 😉 and it was too cool to not philosophise.

Vas Shenoy

Vas is an Indo-Italian entrepreneur.  Vas has over 25 years of leadership and entrepreneurial experience across a wide range of disciplines including pharmaceuticals, technology, renewable energy, strategic consulting, not-for-profit and development in over 30 countries.

Vas has worked closely and continues to advise various governments Europe, Middle East and Africa. He is currently engaged with diverse companies in renewable energy, crypto currency and technology and acts as a mentor to young startups in diverse geographies. He is the President of Glocal Cities, an urban incubator which works with cities and mayors to develop city centric alliances as well as supports local communities in conflict/post conflict realities. He is the founder of Sākshi, a not for profit which works in promoting stronger relationships between India, Italy and the European Union.

Vas is currently pursuing a degree in Sanskrit and Indian Studies at the Università degli studi di Napoli “l’Orientale” in Naples, Italy. His areas of interest in Sanskrit are the origins and development of various śaiva movements, from the Rudra-Bhairava to the kalāmukhas as well as the Kaśmir śaiva texts. He is actively engaged in the study of pre-colonial trade on the Indian west coast with European and non-European entities with a focus on early Vijayanagarā in Goa and Dakśin Kannada.

He speaks, reads and writes fluent English, Italian and several Indian languages including Hindi, Marathi and Konkani. Among older Indian languages he is studying are Sanskrit and Maharashtri Prakrit (an older form of Marathi) among others.

He is on the advisory board of The Global News ( as well as companies in different ecosystems. He is a member of Italian Association of Sanskrit Studies, as well as Istituto Affari Internazionali (IAI).

He was called on as an expert (Nov 2023) by the Italian parliament’s Permanent Committee for Foreign Affairs to testify as part of the fact-finding investigation on the projection of Italy and EU countries in the Indo-Pacific. In November 2023 he was appointed the Chief Representative for Italy by the Indian Chamber of Commerce (ICC).

An alumnus of the United World College (UWC) of the Adriatic, Italy (1995-1997), he has been involved with the UWC movement as a volunteer in different national committees (India, UAE, Italy, and Iraq). He helped coordinate the visit of HM Queen Noor of Jordan to India for the inauguration of the Mahindra United World College (Pune) in 1997.

He is contributes to media in India, Middle East and Italy in English and Italian.